Crewe, 24 July 2019 – Holders of a Royal Warrant for Scottish Shellfish, Keltic Seafare are using vehicle tracking from Kinesis to co-ordinate the collection and delivery of top quality live shellfish.
Keltic source hand dived scallops, live langoustine and lobsters from the crystal clear waters off the coast of Scotland, supplying live shellfish to the top chefs and finest restaurants in London, throughout the UK and Paris. Kinesis vehicle telematics is a critical part of the logistic operation helping co-ordinate with fishing boats for collection, plan HGV dispatch and manage onward distribution with contractors.
Kinesis will also help Keltic Seafare to re-enforce positive driver behaviour and improve performance. With data on speeding, harsh braking and accelerating and idling, the system can be used to monitor and improve driving standards for additional health and safety monitoring and cost control benefits. Kinesis will also help Keltic monitor driver hours, driving times and break periods.
“Kinesis was implemented to replace an existing system which we found ‘clunky’ and not at all intuitive to use,” commented Alasdair Hughson, Managing Director of Keltic Seafare. “We chose Kinesis based on the ease of use and the cost, which was far lower than the previous solution.”
Keltic operates a mixed fleet which collects live shellfish from dedicated fishermen operating along the North West Highland coast of Scotland. Once produce arrives at the factory in Dingwall it is sorted and packed to order before being dispatched by a next day delivery service to chefs, restaurants and discerning private customers across the UK and Europe.
“Ours is not a 9 to 5 operation,” continued Hughson. “So, being able to access vehicle locations, estimated ETAs and driver behaviour alerts, 24/7, from any internet connected device is critical to our logistics operation. In order to ensure live produce journeys, from seabed to table, within a 24 to 36 hour window, we need to know exactly where our vehicles are at all times. Kinesis helps us to achieve this.”
“Kinesis is intuitive and the interface, even on mobile devices, is easy to use. It is cost effective and, we hope, will deliver efficiencies in vehicle routing, co-ordination and driver behaviour as we plan for continued growth,” concluded Hughson.
Adam Partington, Marketing Manager, Kinesis, Tel: +44 (0) 800 056 4432, firstname.lastname@example.org
Robert Peel, Editorial Contact, Marketing Edge, Tel: +44 (0) 1666 823306, email@example.com
Share this Story